MoneyMouth Blog

Insights, guides, and stories about ethical consumption, corporate ownership, and the power of your dollar.

Small Business Saturday 2026: How to Shop Truly Independent
November 10, 2026 · MoneyMouth Team

Small Business Saturday is Nov. 28, 2026. Here's how to tell a truly independent business from a franchise of a private equity-owned brand, plus four vetted picks.
How to Avoid Private Equity-Owned Businesses
October 7, 2026 · MoneyMouth Team

Private equity doesn't put its name on the label. Here are four practical ways to spot PE-owned brands and move your money to independent businesses instead.
SuppCo Sold Out: When Your "Independent Trusted Brand" Gets a Corporate Parent
May 19, 2026 · MoneyMouth Team

This week we’re seeing a recurring theme: the "Data-to-Product" pipeline. In 2026, Private Equity and large holding groups are ruthlessly "buying the data."
10 Popular Brands That Got Acquired by Private Equity in 2026
May 12, 2026 · MoneyMouth Club

Did you favorite brand get bought and gutted by Private Equity firms? Here are ten popular brands acquired and ruined in 2026 by private equity firms, PE-backed roll-ups, or conglomerates exiting from PE ownership. Each one has a MoneyMouth Approved switch aka an independent or values-aligned alternative you can move your spending to today.
The "Enshittification" Era: 10 Beloved Brands Ruined by Private Equity
April 25, 2026 · MoneyMouth Team

An investment firm buys a brand you trust. They quietly swap in cheaper materials, and gut it. They cash out and general public gets worse products.
The 10% Shift: How Moving a Fraction of Your Spending Can Bankrupt the Oligarchy
March 14, 2026 · MoneyMouth Team

You don't have to be perfect to be revolutionary. Shifting just 10% of your budget away from corporate giants can trigger a massive economic transformation.
Greenwashing in 2026: How Mega-Corporations Are Lying to You About Sustainability
March 10, 2026 · MoneyMouth Team

Earth-toned packaging and vague promises of "carbon neutrality" are the oligarchy's favorite tricks. Here is how to spot the lies and find truly ethical brands.
The Hidden Cost of "Free" Two-Day Shipping: Why Convenience is Killing the Planet
March 5, 2026 · MoneyMouth Team

Next-day delivery feels like magic, but the environmental and human toll is devastating. Here is the real price we pay for extreme convenience.
Why Buying Local Is One of the Most Powerful Economic Acts You Can Take
March 2, 2026 · MoneyMouth Team

It's not just a feel-good slogan. Buying local keeps money in your community, builds resilience, and protects culture.
The Hidden Ownership of Everyday Brands (Interactive Guide)
February 24, 2026 · MoneyMouth Team

Do you know who really owns your favorite ice cream, sunglasses, or pet food? The answers might surprise you.
Private Equity Is Buying Your Favorite Brands — Here's What That Means
February 10, 2026 · MoneyMouth Team

Why did your favorite raincoat get worse? Why is your vet more expensive? The answer might be Private Equity.
How to Stop Supporting Monopolies With Your Everyday Purchases
January 28, 2026 · MoneyMouth Team

Voting with your dollar is one of the most effective ways to shape the economy. Here is your step-by-step guide to ethical shopping.
10 Corporations That Control Most of What You Buy (And the Independent Alternatives)
January 15, 2026 · MoneyMouth Team

You might think you have endless choices at the grocery store, but a closer look reveals that just 10 mega-corporations own almost everything in your cart.