The Multiplier Effect

We've all heard "Shop Local," but do we understand the math behind it?

Studies show that for every $100 spent at a local business, roughly $68 stays in the local economy. When you spend that same $100 at a national chain, only $43 stays.

Where Does the Money Go?

When you shop at a local bookstore:

1. Wages: The owner and staff live nearby. They spend their wages at other local spots.
2. Services: The bookstore hires a local accountant, a local sign painter, and uses a local bank.
3. Taxes: Local taxes fund your schools, parks, and roads.

When you shop at Amazon:

1. Profits: Go to shareholders and headquarters (likely in Seattle or offshore).
2. Wages: Delivery drivers are often squeezed for time and pay.
3. Taxes: Large corporations are experts at minimizing tax burdens.

Beyond the Money: Resilience

Supply Chain Security During the pandemic, we saw global supply chains break. Local food systems (farmers markets, CSAs) kept feeding people when grocery store shelves were empty.

Cultural Preservation Local businesses define the character of a neighborhood. A unique coffee shop makes a place feel like home. A Starbucks makes it feel like anywhere.

How to Shift Your Spending

It's easier than you think to find local gems.

1. Farmers Markets: The gold standard for local food.
2. Credit Unions: Move your money to a local institution.
3. MoneyMouth: Use our directory to filter for "Local / Independent" businesses near you.

Your money has power. Keep it close to home.

Find Local Businesses