Who Owns What?

It's a simple question with a complicated answer. Corporate consolidation has created a web of ownership that is designed to be confusing.

Here is a breakdown of some surprising ownership connections.

The "Independent-Looking" Brands That Aren't Really

1. Burt's Bees

• Image: Natural, hippie, beeswax.
• Owner: The Clorox Company (yes, the bleach people).
• Alternative: Badger Balm (Family-owned, B-Corp).

2. Tom's of Maine

• Image: Sustainable, oral care pioneer.
• Owner: Colgate-Palmolive.
• Alternative: David's Toothpaste.

3. Ray-Ban, Oakley, Sunglass Hut, LensCrafters

• Image: Competing eyewear brands.
• Owner: EssilorLuxottica. This single company controls up to 80% of major eyewear brands!
• Alternative: SALT. Optics or Genusee.

4. Eukanuba, Royal Canin, Iams

• Image: Premium pet nutrition.
• Owner: Mars, Inc. (The candy company!)
• Alternative: The Honest Kitchen or Open Farm.

5. Annie's Homegrown

• Image: Organic mac & cheese, rabbit mascot.
• Owner: General Mills.
• Alternative: Amy's Kitchen or make your own with local farmers' cheese!

Why Transparency Matters

When you know who owns a brand, you know where the profits go. Buying Burt's Bees ultimately enriches Clorox shareholders. Buying Badger Balm supports a family in New Hampshire.

Check Before You Buy

Don't get duped by "greenwashing" or "local-washing" marketing. Use MoneyMouth to verify the ownership of a brand before you buy.

Check brand ownership with our Who Owns It? tool