Who Owns It?
Many conscious-looking brands are bought and owned by conglomerates. Enter any brand or specific product below to unveil who really owns it. MoneyMouth helps you know where your money really goes.
How It Works
We reveal who really owns your favorite brands and products. MoneyMouth makes it quick and easy to know where your money is actually going.
1. Search Any Brand or Product
Enter a brand or product name. MoneyMouth's engine instantly scans our directory first to see if we already approve it, and if not it investigates with a web search to trace the ownership chain all the way to the top.
2. Unveil the Truth
See the full corporate hierarchy. We'll show you exactly who owns it: whether it's an independent gem, or secretly owned by a massive conglomerate or private equity firm.
3. Earn Impact Points
If MoneyMouth's engine finds a new brand that is independently and ethically owned, it gets sent to our human team for verification. Once approved, you earn Impact Score points for helping us discover and add new ethical brands to the directory!